Fabletics: Predicting Change

The economy is an ever-changing ecosystem that depends on savvy businesses. For the most part, businesses used to have all the power to sway consumers either way. These days, that power’s been taken by consumers after being misled one too many times. Now, companies kneel to the power of the crowd.

While it doesn’t seem fair that companies must bend over backward to get new customers, they’re only doing what they should’ve been doing all along. Customers used to trust their favorite brand’s advertising, but recent market shifts allowed certain businesses to get away with taking advantage of their customers.

To combat the pitfalls of online shopping, consumers now research companies before purchasing. This allows the power to shift in favor of the customer. One of the most beneficial sources of information is the comment section found on most websites. By using online reviews, customers get firsthand accounts about a product or service before spending a penny.

According to most studies, over 80 percent of people using online reviews trust these reviews, written by strangers, as much or more than personal recommendations from people they know. This means that companies need to adopt more review-centric marketing strategies to survive.

One brand that adapted quickly is Fabletics. Fabletics became one of the most popular activewear brands in the world in less than four years. To date, Fabletics is a multimillion-dollar business generating over $250 million a year. Last year, their sales increased 43 percent because of online reviews.

Despite some negativity surrounding their original membership model, Fabletics has 1.2 million paying members who are loyal. Everyone seems to love Fabletics’ discount prices on on-trend fashion. It’s the only brand selling that quality of products at such affordable prices. The quality of their products actually surprises a lot of the online bloggers who think the company’s overselling itself.

The most likable thing about Fabletics is the friendliness of the brand. Co-founded by Kate Hudson, Fabletics is trying to take on America’s struggle with health and fitness. Hudson hopes that using fashion to push women toward healthier choices will be a good place to start.

Unlike other brands, which only make products for already fit people, Fabletics makes products for all women; regardless of size or age. By slowing inspiring women, they’re more likely to take that first step if it’s at their own pace.

David McDonald has Transformed OSI Group into a Reputable Food Company

David McDonald is a shrewd investor and one of the innovative minds in the food-processing sector. Currently, he oversees the strategic expansion and daily operations of OSI Group. He has played a crucial role in helping OSI Group stamp its authority in the global food sector. Mr. McDonald acts in the capacity of the president of this leading food-processing firm.

McDonald’s exceptional academic qualifications and career trajectory

McDonald boasts exceptional academic qualifications. He pursued a degree in animal science at the celebrated Iowa State University. He joined OSI Group back in 1987. Since then, he has climbed the leadership ladder of this reputable company. This talented executive also serves as OSI International Food’s director and board member. McDonald is the head of North American Meat Institute. After Marfrig Global Foods S.A. purchased OSI’s plants in Brazil and Europe in 2008, he took up the position of independent director.

OSI acquires Baho Foods

On August 2016, OSI Group finalized a transaction that saw it acquire Baho Food, a reputable Dutch manufacturer of snacks and convenience foods. According to David McDonald, this acquisition was in line with OSI’s goal of expanding its presence in Europe. He said that Baho’s collection of high-quality brands and products would strengthen OSI’s processing strength. Additionally, the company would be in a position to address the unique and ever-evolving needs of its clients. Baho Foods operates five subsidiaries, and it has processing plants in both Netherlands and Germany. The company delivers its products to clients in 18 European countries.

McDonald’s role in boosting OSI Group’s sustainability

David McDonald has worked tirelessly in ensuring that OSI engages in sound business activities and handles all transactions responsibly and sustainably. He strives to streamline the company’s business practices to attain operational excellence that improves employees’ lives, cultivate a meaningful relationship with the global communities, and protect environmental resources. On July 2016, OSI Group published its 2016/17 Sustainability Report that revealed the company’s excellent sustainability performance across its global operations. The report outlined the progress made by OSI Group in areas such as environment, sustainable supply chain, and social responsibility. Below are the accomplishments of the firm under the thoughtful guidance of David McDonald.

• All OSI Group’s facilities based in Europe have attained ISO14001 certification, a globally recognized accreditation for environmental management.

• OSI North America gave out over 252,000 lbs. of food to a leading network of food banks called Feeding America in 2015.

• In its efforts of advocating for animal rights, OSI financed several animal welfare initiatives, training sessions, and workshops in 2016.

OSI Group Info: www.crunchbase.com/person/david-mcdonald-7#/entity

Barbara Stokes

Barbara Stokes and her husband Scott founded the Green Structure Homes, Inc (‘GSH’) in 2008 in Huntsville, Alabama. Green Structure Homes is a contracting company that works in the disaster relief industry. GSH of Alabama, LLC offers a wide range of rebuilding solutions to both the government and private customers. GSH utilizes state-of-the-art proprietary designs, engineering, and manufacturing techniques. Barbara Stokes is the CEO, and along with her husband and talented senior management bring over 30 years of experience working in the disaster relief industry.

Barbara Stokes attended Mercer University in 2001, studying biomedical engineering, physics, manufacturing management, technical communication, thermodynamics, structures and construction properties of building materials. Barbara brings years of experience to GSH after having work experience at the Pisces Corporation and the Boeing Corporation. Mrs. Stokes also has experience in government contracting and is leading GSH in the mission and support fostered by FEMA and the U.S. Government disaster relief efforts. Follow Barbara Stokes on Linkedin.com.

Barbara is a busy working mother of three in addition to her community volunteer projects within the Huntsville community. Under Mrs. Stokes leadership Green Structure Homes, Inc. helps to rebuild modern communities shortly after major disasters. GSH provides modular wood framed, light gauge steel homes, and energy-efficient homes in far less time and in a more budget accurate timeframe than other disaster relief contractors. The beautiful homes also include strong construction features like studs, roof trusses to reflex the radiation of the sun and R-19 insulation, and more. Read more about Barbara Stokes at The Cullman Times.

GSH builds innovative modular multi-bedroom home units that can withstand hurricane force winds, their customizable homes are also mold, mildew, and pest resistant. The exterior and interior of the modular homes can be tailored to match each customer’s stipulations. Barbara Stokes designs the newly constructive homes with state of the art kitchens and baths using executive style granite and marble if desired. The final living space products are constructed with top quality materials and design. GSH is requested after many community disasters based on their quality assurance checks and procedures that are always in place throughout the manufacturing and installation of each home.

View: http://markets.businessinsider.com/news/stocks/Huntsville-Alabama-Based-Company-Awarded-28-5-Million-FEMA-Contract-1002883259