Honey Birdette is one of the most popular lingerie Brands in Australia. Recently, the company launched a US e-commerce site and planned to increase the number of its UK stores to 40 by 2018.
Eloise Monaghan is the founder of Honey Birdette. She launched the company in 2006. The company was propelled to open the US site after it recorded a 374% increase in country’s online sales in the past 12 months. The site is meant to give customers a better buying experience. It will offer faster delivery, a free delivery offer on orders over $50, easier returns and a variety of products, according to Monaghan.
In the future, the brand plans to open retail stores in the US. Honey Birdette’s first store outside Australia was in London’s Covenant Garden. Stores in Leed’s Victoria and Westfield White City followed thereafter.
In total, the brand plans to open about ten more stores in the UK. Suggested locations for the stores include the Leeds, Westfield Stratford, Newcastle, and Liverpool. The number of stores is expected to reach 40 stores by the end of next year. In Australia, the outfit has a total of 55 stores.
For a good premium level product, the price starts at £35 for briefs and £60 for a bra. The private investment company BBRC is a major supporter of the brand.
Honey Bridgette is out to make your bedroom a happy place by providing unique bedroom toys and lingerie. What makes them interesting is the fact most of their products are designed in-house.
There a little something for everyone at Honey Birdette regarding sizes. They even offer gift wrapping services and are always available on email. Better still, you can join their naughty VIP list for a more special treat.