Alexandre Gama is a legendary Brazilian entrepreneur involved in the creative advertising space. He has had a long career in the advertising arts which has culminated in the founding of his own firm called Neogama. They are a top rated organization in the upper echelon of Brazilian advertising agencies. Gama has the distinction of being the first Brazilian to lead a global advertising agency. He was the Global Chief Creative Officer of BBH, a London-based company with offices in multiple international cities.
He started his career as a copywriter with Standard Ogilvy & Mather where he honed his skills. When he started his work with DM9 in 1990, where he served as a copywriter and creative director, his career really took off. During this time he received the most awards of his era among Brazilian copywriters. He also excelled with other agencies after this time while serving in high-level positions.
In 1999 Alexandre Gama’s years of experience and success culminated with him founding his own agency called Neogama. The agency was successful from the start and won a Lion Award at the Cannes Festival in its first year of operation. They became the first Brazilian agency to win two Golden Lions in the same year in 2003. They landed the awards in the two main categories of Press and Film.
Alexandre Gama has had such an impact on Brazilian culture that some of his classic works in advertising was featured in a museum exhibition. There was a month-long exhibition at Sao Paulo’s Museu de Arte Brasileira. Apple’s first ad in Brazil was one of many featured displays. Another notable ad was the Johnnie Walker’s 2011 “Rock Giant”. Altogether, over 100 of his ads were featured in the exhibit encompassing his time spent at four agencies, DM9 DDB, Almap BBDO, Young & Rubicam and Neogama BBH. Alexandre Gama has enjoyed a career rivaled by very few individuals.