If you are an animal lover, you are going to love this. Limecrime is a makeup brand that does not use animal testing for its products. Not only that the makeup itself is vegan. The founder of this wonderful marketing strategy is Doe Deere. She is known as the Unicorn Queen and has established herself as a rebel and PETA supporter. This is why LimeCrime has such a strong consumer base.
So what does it mean to have a cruelty-free and vegan makeup brand? First, you do not use animal by-products or ingredients. Second, you are not using animals to test your product on to see if it will harm them. Third, you are certified by Leaping Bunny and PETA for the first two reasons. Both of these certification giants believe in animal rights. To have your products be completely animal-free will get you a very strong following. This is very good for business. LimeCrime is very successful.
The makeup is very colorful and has all kinds of bright colors yo play with. You can get very creative with your look. The Unicorn lipstick is amazing. It moisturizes your lips and gives them a very nice look all at the same time. They seem fuller because of the creamy matte. There are even neutral lipstick colors, if you do not want to go too bright. You can get these colors in pink, beige, and red. Not only that, when you kiss someone, the lipstick stays on. That is right. It is kiss free lipstick. Are there other Unicorn brands of makeup by this company? Yes. There is a Unicorn brand of hair dye that you can go crazy with. The colors have very interesting names. For example, Valentine is a dark red, while Leeloo is a bright red.
LimeCrime is definitely a hit with anyone who enjoys dabbling in colors. With many people jumping onboard to protest animal cruelty, I do not see this company going out of business anytime soon. Deere has done a fantastic job of marketing her product. This makeup line is nothing more than pure genius.