When the backers of Olympic Valley’s incorporation withdrew their proposal, it was a relief for many of the picturesque town’s residents. Since California’s Local Agency Formation Commission declared that incorporation wasn’t a viable option for Olympic Valley, there was nothing more that proponents of the proposal could do, so they formally withdrew their request. Now, the town can get back to being a cohesive community, according to Andy Wirth, CEO of Squaw Valley Ski Holdings, which operates the Squaw Valley and Alpine Meadows ski resorts. Wirth, as reported by the Reno-Gazette Journal, opposed incorporation because he felt that incorporation would reduce services for Olympic Valley residents, while increasing taxes.
Wirth repeatedly shows his dedication to the community by becoming involved in civic affairs. As reported in the Sierra Sun, the Reno-Sparks Convention and Visitor’s Authority recently appointed Wirth chairman of the Reno-Tahoe Airport Authority Board. If Wirth is successful in attracting more flights to the region, Olympic Valley will benefit, as the unincorporated community’s economy is based on tourism. In addition to the two resorts, Olympic Valley also hosts various skiing and non-skiing annual events.
By connecting Alpine Meadows and Squaw Valley with a gondola, two ski resorts owned by Squaw Valley Ski Holdings, Wirth will make each resort more attractive to tourists. Powder Magazine reports the proposed gondola would benefit 20 to 25 percent of the skiers visiting both resorts. Wirth’s plan includes community input and involvement and he stresses that each mountain will retain its own unique heritage. Intent on making Olympic Valley one of the nation’s top tourist destinations, Wirth is making good use of his decades of experience in the ski resort industry by upgrading Squaw Valley to ensure visitors have the best possible experience. By uniting the two resorts and bringing in more flights filled with tourists, in addition to the upgrades at Squaw Valley, Wirth will attract more visitors to the region, which will benefit the residents of Olympic Valley.