Fabletics: Predicting Change

The economy is an ever-changing ecosystem that depends on savvy businesses. For the most part, businesses used to have all the power to sway consumers either way. These days, that power’s been taken by consumers after being misled one too many times. Now, companies kneel to the power of the crowd.

While it doesn’t seem fair that companies must bend over backward to get new customers, they’re only doing what they should’ve been doing all along. Customers used to trust their favorite brand’s advertising, but recent market shifts allowed certain businesses to get away with taking advantage of their customers.

To combat the pitfalls of online shopping, consumers now research companies before purchasing. This allows the power to shift in favor of the customer. One of the most beneficial sources of information is the comment section found on most websites. By using online reviews, customers get firsthand accounts about a product or service before spending a penny.

According to most studies, over 80 percent of people using online reviews trust these reviews, written by strangers, as much or more than personal recommendations from people they know. This means that companies need to adopt more review-centric marketing strategies to survive.

One brand that adapted quickly is Fabletics. Fabletics became one of the most popular activewear brands in the world in less than four years. To date, Fabletics is a multimillion-dollar business generating over $250 million a year. Last year, their sales increased 43 percent because of online reviews.

Despite some negativity surrounding their original membership model, Fabletics has 1.2 million paying members who are loyal. Everyone seems to love Fabletics’ discount prices on on-trend fashion. It’s the only brand selling that quality of products at such affordable prices. The quality of their products actually surprises a lot of the online bloggers who think the company’s overselling itself.

The most likable thing about Fabletics is the friendliness of the brand. Co-founded by Kate Hudson, Fabletics is trying to take on America’s struggle with health and fitness. Hudson hopes that using fashion to push women toward healthier choices will be a good place to start.

Unlike other brands, which only make products for already fit people, Fabletics makes products for all women; regardless of size or age. By slowing inspiring women, they’re more likely to take that first step if it’s at their own pace.

Fabletics: More Than Fashion

Most fashion companies like to say that their products are about making customers feel better about themselves. In truth, it’s usually about the money. People are a lot more gullible these days than they were a decade ago. As long as a company can maintain some form of brand recognition, people will buy from them.

That is not the case with Fabletics. Co-founded by award-winning actress Kate Hudson, Fabletics has heart. In 2013, when Kate Hudson got the chance to join the fashion juggernaut TechStyle Fashion Group, her priority was creating an activewear brand that stood apart from all other brands.

While others “talk trash” about Fabletics, Fabletics continues to excel. In the four years since its founding, Fabletics grew an online audience of more than 20 million followers on social media. It also has added 18 retail stores to its revenue stream. And by the looks of its social media account, it plans on adding more by year’s end.

The grand idea of Fabletics is to offer high-quality fashion at affordable prices. That’s how the brand’s been able to overcome all the negativity surrounding its membership model. Despite what people are saying, members just can’t get over on-trend fashion at half the price of what other companies are charging.

For Kate Hudson, Fabletics is meant for more than just e-commerce success. Profit isn’t nearly as important as making every customer feel special. Too many fashion brands are profit-focused or shape-biased. Fabletics is meant to inspire every woman; regardless of size, age, or ability.

Fabletics doesn’t just want to inspire women to look their best. It also wants women to feel their best. Part of looking and feeling great is living a healthy lifestyle. That’s why Kate Hudson created an activewear line instead of just casual clothes.

What most members find shocking is that the quality of Fabletic’s products rivals that of more expensive brands. According to one member, the pair of leggings she bought from Fabletics is made of an amazing quality. To this date, those leggings maintain their compression and shape and haven’t faded.

The biggest draw for Fabletics is the combination of styles and affordable prices. Nowhere else can people get such high-quality fashion for those prices. Fabletics even offers a free lifestyle quiz for non-members who are on the fence about joining.

Passion And Hard Work Trumps Entitlement and Demands With Susan McGalla

There are a lot of discussions when it comes to equality and work related issues. There is a legitimate issue in the workplace. This issue is that women are faced with a little bit of extra challenge. However, there are two ways to go about it. One way is to be up to the challenge and work hard proving oneself to be reliable and good for the business. The other way would be to sulk and demand that things be different. The unfortunate thing is that things rarely change with protest. The best way to make changes is to work for the changes.

 

One person that has decided to work hard and not get sucked into all of the politics is Susan McGalla. She has worked at a time when women were less likely to work in office. Susan has worked for various companies and held leadership positions in companies like American Eagle Outfitters. She has started in this position as the only woman in the office. Therefore, she was faced with a lot of challenges. However, she has addressed people as equals and has not made any point to indulge in any discriminatory talk. She has lived the life of equality as opposed to just merely talked about equality.

 

Her talent for relating to people regardless of gender has made her a very reliable person. She has also helped expand American Eagle Outfitters to include clothing for women. For one thing, this has shown a dedication and commitment to equality. Susan McGalla could have easily fostered an entitlement mentality and demanded that she gets treated a certain way. Instead, she has acted in the best interest of the business that she has been apart of. She has also taken her experience and used it to start her own successful business.

 

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