I admire the leadership of Dick DeVos. He is a grand business leader, and he is also great philanthropist. It isn’t everyday where someone in the business world is able to work with his family to give back as much a billion dollars. That is astonishing and almost unreal, but Dick DeVos has done it. Right now I am interested in seeing what he is doing next as he endeavors in the liquor business.
The best way to keep track of DeVos and his business is through his Facebook account. This is where all the smart businessmen will go to push their products to the market. This is free market for anyone that needs it. DeVos could really get the best marketing team together with the type of money that he has, but Facebook offers a chance for him to save money. He has been approved for a license to distribute so this can be another golden opportunity for him to push a new product line to the market.
He also uses his network to champion causes and to express his gratitude to his community as well as his sympathies when a member of his Michigan family is in pain.
The liquor business should be an easy sell for Dick DeVos. The Amway business that his father discovered was passed down to him http://www.mlive.com/news/grand-rapids/index.ssf/2010/09/amway_heir_dick_and_betsy_devo.html. He became the president of this and he even started his own company under the Amway umbrella. I think that this alone qualified him to run his own liquor business, but that was only the start of his business endeavors. Dick would go on to become the owners of an NBA team. He would also open up a charity with his wife. All of this shows me that he was a headstrong business leader that knows how to manage. I thing that his new company will do just fine because he has been cut out for this. He has business management in his blood.
That is what I like about DeVos. He is doing it for the passion of it. He has given away millions. He doesn’t need the money. He and his wife have grown children that have made it on their own as well. He has a legacy of philanthropy that cannot be depleted. I know that the work that he has done down through the years has been good work. He is a hard worker that has carried the DeVos name well. I look forward to following him and seeing what he will do through his family foundation and what he will do with the liquor business that he is working on.