Hippeas, a remarkable chickpea snack, has debuted in the market to address the demands of consumers in search of brands that are not only tasty but also fine looking. The internationally recognized brand launched in big retail partners like Boots, Starbucks, and Holland & Barrett. Founder Livio Bisterzo hired JKR to design Hippeas’ visual identity, voice tone, personality, and excellent packaging.
Features of Hippeas snack
Hippeas is light and crispy with a high amount of fiber and protein. The snack is low-calorie, gluten-free, organic, Kosher, vegan, and non-GMO. It is protein rich (4 grams), and it has 3 grams of fiber for each single serve. Hippeas exists in six major mouthwatering flavors.
• Far out Fajita: consists of a sizzling blend of chili, cumin puffs, and paprika
• Maple Haze: a mixture of thick sweet puffs and a savory edge
• Pepper Power: a handful pump of pepper flavored with sea salt
• Vegan White Cheddar: pure cheese puffs
• Happenin’ Hickory: a perfect blend of sweet tomato, garlic, onion with a load of smokin’ hickory
• Sriracha Sunshine: paprika puffs and spicy Jalapeno
How Hippeas differentiates itself from other snack packs
Hippeas follows its unique direction. It clearly complements the philosophies of “tasting good” and “doing good”. The brand is teaming up with Farm Africa, a charitable organization that works tirelessly towards ending hunger and bringing agriculture industry in the rural part of East Africa. For every pack sold, Hippeas will donate a certain percentage of sales to Eastern African chickpea farmers to help them in improving their living standards.
About Livio Bisterzo
Livio Bisterzo is a leading Italian entrepreneur, who currently resides in Los Angeles. He received his higher education from the London-based esteemed University of the Arts. His interests in business and innovation developed when he was still a kid. Bisterzo ventured into the business world in 2003 and established an events business. Since then, he has diversified his portfolio to include hospitality (Pollen St, Maddox Club), lifestyle, and consumer brands.
In 2015 Bisterzo unveiled Green Park Holdings, an innovative food firm in the health and nutrition industry that is expanding immensely. His primary intention was to develop innovative multichannel drinks and food brands. The company intends to create a portfolio with a special focus on launching “Better for You” snacks and operating brands that have a long-term social impact as well as rapid behavioral and cultural transformation. The main idea is to set the highest level of professional standards in the health and nutrition sector.