With Valentine’s Day just around the corner, you might be perusing lists of restaurants only to find your local favorite is now competing with the world’s most expensive restaurants. Surprisingly, it’s not because they’re looking to make a few more dollars. Turns out, the science behind what to charge on Valentine’s Day is a bit more complicated.
Securing the exotic ingredients they’ll serve on Valentine’s in order to wow their guests is no easy feat for chefs. All the restaurants look for truffles, venison, fine cheese and caviar and there’s only so much to go around. The price for these fancy delights sky-rockets during the Valentine period. Restaurants must adjust for the rising prices.
Full diner, less diners
When couples go out for a hundred dollar valentine’s dinner they’re expecting to remain at the table much longer than their Friday night date. Flavio Maluf knows that they’ll order a bottle of wine, even desert but, restaurants find they serve only two-thirds of the guests they’ll serve on a typical night.
Find deal with small local diners
If Prix fixe has you down this Valentine’s Day, opt for smaller, local dinners that can’t draw the crowds that larger dinners do.