Guilherme Paulus: Achieving Entrepreneurial Excellence

As Mabu Thermas Grand Resort prepared to host the fifth edition of the top seller event, the was an air of appreciation as Guilherme Paulus the Chairman of GJP and president of CVC Brasil Operadora e Agencia de Viagens S.A would be the guest speaker.

The theme of the fifth Top seller event was entrepreneurship, and it was expected that a talk from a man who has won various Entrepreneur of the year awards would motivate many. It was during this talk that Guilherme Paulus talked about the growth of CVC Brasil Operadora e Agencia de Viagens S.A and how he was later able to venture into GJP Network a company that operates a number of hotels in Brazil.

CVC has grown to be the biggest tour operator in Latin America and has done so through a number of innovative ideas as well as takeovers of smaller operators. CVC was founded in 1972 at a time when not much was going on in the Brazilian tourism industry. The growth of this tour operator would be slow but steady, and by 2009 a private equity firm was offering over 400 million dollars for a controlling stake. This was at a time when the Brazilian tourism sector was experiencing a boom, and it was expected that the world cup and summer Olympics that were lined up to be hosted in the country offered an opportunity for more growth.

Guilherme Paulus established GJP in 2005 this was meant to cater to an increased demand for hotel space and resorts. Having worked mainly with tourist, he had developed an understanding of what was needed. He would go on to make GJP a major investor in the sector especially near airports. This strategy worked, by the time the world cup came along, his hotels were booked to capacity and experience that would be repeated during the summer Olympics. The GJP group has been returning impressive numbers which have been credited to the incredible marketing strategies they have adopted as well as their relationship with CVC Brasil Operadora e Agencia de Viagens S.A. The group continues to see growth potential as Brazil’s tourism sector continues to grow. Guilherme Paulus was recently appointed to the National Tourism board to help steer it towards greater prosperity. This opportunity for him provides a window for him to advise the government on the areas that it should improve so as to nature the sector which has some of the greatest potentials.

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