JustFab: online shopping company

Don Ressler is an American brand builder and entrepreneur. His first company was FitnessHeaven.com. As a result of his endeavors, Don was able to make over 1 billion USD in sales. He also raised over 100 million USD as capital that he would use to start internet companies. He later sold his company to Intermix Media in 2001. It was here where he met Adam Goldenberg, who was the company’s CEO and became very good friends.

When News Corporation got Intermix Media in 2005, Don Ressler and Adam Goldenberg decided to start a company of their own, and in the year 2006, they founded Intelligent Beauty, an incubator platform for e-commerce brands. After establishing several beauty and health brands as the market leaders, they began to think of a new type of personalized online shopping experience.

Intelligent Beauty grew very fast, and in 2010 JustFab, currently TechStyle Fashion Group was founded. Don and Adam became the company’s Co-CEOS.TechStyle is an online fashion company that carries a wide selection of handbags, jewelry, denim, and shoes. It offers an individualized shopping experience as per the members’ fashion preference. It is the mother of 4other online subscription retailer brands including FabKids, JustFab, Fabletics and ShoeDazzle. Don Ressler established the company’s headquarters in El Segundo, CA because the environment was fun and centrally located.

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In the year 2011, TechStyle Company, then JustFab, received a sum of 33 million USD from Matrix Partners, the United States venture capital enterprise. It later got an additional 76 million USD from Rho Ventures, Matrix Partners, Intelligent Beauty, and Technology Crossover Ventures and extended its services internationally to Germany, UK, Canada, and later to France and Spain.

In 2013, TechStyle acquired three fashion subscription companies namely; FabKids, a children’s fashion company in January, Fabletics, an athletic wear online retailer in July, and ShoeDazzle, an online shoe subscription in August. The three companies have no association with TechStyle, hence operate as separate entities. Fabletics was the fastest growing brand of TechStyle as per 2015.

The company received its third and fourth funding round of 40 million USD and 85 million USD in 2013 and 2014 respectively. With a total capitalization of 250 million USD, the company sped up its steady-fast international growth and added new categories of products.

TechStyle’s membership costs 39.95 USD per month. The members are required to fill a fashion preference survey during the process of registration. By end 2011, the company had reached 5 million members. This number has grown to over 15 million.Don Ressler established its headquarters in El Segundo, CA because the environment was fun and centrally located.

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