Bob Reina, the CEO of Talk Fusion, returned recently as a guest of MarTech Advisor. He shared the benefits of using video in today’s age as a new marketing and advertising tool. The age of television has taken a backseat to video, especially online where sites like YouTube have started to draw in a larger audience.
Holding a consumer’s attention and building up brand recognition is a challenge many companies face in today’s age of social media where everyone seeks out their entertainment and information online. Video provides an ideal medium between the two since it engages the consumer, is persuasive, and provides important information on the product or surface being offered.
Talk Fusion is the cutting edge in video communication that comes with a variety of products to aid companies in being on step ahead of their competition. The products included are the following:
• Video Email
• Video Newsletters
• Sign-up Forms
• Live Meetings
• Video Chat
Bob Reina has even pitched product ideas to IT professionals based on video’s growing popularity, consumer trends, and market analysis. The video is more than just an entertaining medium, it’s an asset an advertiser can have in their back pocket.
Talk Fusion is an excellent marketing tool since it’s designed to be easy to use. There is no experience necessary to get started due to Talk Fusions’ drag-and-drop technology. Streaming live video and creating eye-catching e-mails has never been easier. The goal for companies is to capture the attention of consumers within the first couple of minutes.
Video influences purchase intent by at least 97% since it’s easy for consumers to digest the information and to be engaged for a short amount of time. The video is persuasive since it delivers everything the consumer needs to know about the product or service being offered and allows them to make a purchase decision on the spot.
Talk Fusion is an excellent tool for advertisers and marketing professionals to use to get ahead of their competition. The value is unbeatable since Talk Fusion improves customer retention and relations while reducing advertising costs at the same time. Today is the day to take advantage of this innovative product and get started on a new advertising campaign.