The term “athleisure” was recently added to the dictionary much like any well used slang term in the American dialect. Fabletics epitomizes the athleisure look. Kate Hudson’s collection of athletic wear is mixed with a beautiful selection of leisure apparel that doubles as cover-ups for form fitting exercise pieces.
The look is often worn by the worker employed in a relaxed environment or by others on casual Fridays. With the expansion of locations where athleisure wear could be worn the market has grown by over 16% since last year. Huffington Post is joined by brand names that are now capitalizing on the growing trend like the Gap, H&M and LULU.
Fabletics has grown by leaps and bounds taking active wear to new levels. In a short three period, the brand has amassed one million subscribers to its VIP membership. The subscription entitles the member to regular shipments of merchandise matching their preferences. Fabletics is seals the deal with its subscribers by producing exciting new looks that are well designed and priced to attract.
Fabletics has primarily focused on building its brand trough internet sales. Realizing that by doing so, they were capturing only 50% of the possible market share, Fabletics decided to add to their e-commerce sales. Having only nine stores nationwide they’re increasing their brick and mortar locations by opening up twelve new stores this year.
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Appealing to the average consumer, Fabletics uses attractive prints on breathable stretch fabrics that are offered in mix and match pairings. Buy any one of a group of exciting cropped tops to be worn with cropped pants or full length pull-on leggings/pants. Tops fit loosely or snugly depending on the design. With either look, the fit is comfortable. There’s always plenty give in each fit from the extra small up to the extra large sizes.
Because Fabletics has paid great attention to the design and fit of its separates, the customer is happily buying. Add to that the reasonable pricing and more and more consumers are being attracted to the product on Facebook, which is why sales are so strong. Now that the brand is gaining recognition, when the twelve new stores open this year, consumers won’t hesitate to spend their money at the retail location as well as online.
Fabletics, the newest entry into the athleisure category is poised to lead the pack. Their design and pricing has placed them in a leadership role along with their choice of using TV advertising for marketing and ecommerce for distribution. All the combined choices have put a timely product at the forefront ready for an eager consumer to purchase.
Learn more about Fabletics: http://www.mysubscriptionaddiction.com/category/fabletics-review