Why Bradesco’s Luiz Carlos Trabuco Cappi Is The Leader To Watch

Luiz Carlos Trabuco Cappi has been the Chairman of Bradesco’s Board since October 2017 and currently serves as the Director of the company. He became Bradesco’s Chief Executive Officer in 2009 and resigned in March 2018.

He graduated from Fundação Escola de Sociologia e Política de São Paulo with a degree in Social Psychology and began his career at Bradesco where he has gained Banking experience. His leadership style has attracted the attention of many executives, with many employees willing to emulate him.

His journey to Bradesco’s top leadership
Luiz Carlos Trabuco Cappi did not wake up to Bradesco’s top executive position. He began his career at Bradesco in 1969. As all other executives, he went through the hierarchy levels, and as a result of his competency, he managed to occupy the presidency position between 2003 and 2009. While he was the president, Luiz Carlos Trabuco Cappi uplifted the bank from its competitors, particularly Itau Unibanco. Although he declared that the company’s goal was not to compete with its rivals, his exemplary leadership has proven otherwise. Luiz Carlos Trabuco Cappi ensured that the company’s profit margin increased in the following years, making a lead in the financial market.

Read more: Bradesco anuncia novo presidente: Octavio de Lazari Junior vai substituir Luiz Carlos Trabuco Cappi


Successful acquisition of HSBC
Not only has Luiz Carlos Trabuco Cappi maintained the competitiveness of Bradesco in the market, but has also made strategic choices that would enhance the company’s performance. In 2015, Luiz Carlos Trabuco Cappi, through the approval of the Bradesco’s Board chair, acquired HSBC’s branch in Brazil. Spending over $5.2 billion in the deal, Luiz Carlos Trabuco Cappi has led the company towards the private segment leadership position. As a result of the successful HSBC acquisition, Luiz Carlos Trabuco Cappi won the ENTREPRENEUR OF THE YEAR IN THE FINANCE award by MONEY in 2016.

Luiz Carlos Trabuco Cappi’s work culture
Considering his leadership style at Bradesco, one would consider Luiz Carlos Trabuco Cappi, a transformative leader who values all employees. One he occupied the top executive position, the visionary leader demanded a renewed leadership cadre which would embrace teamwork and bottom-up approach to decision making. He intended to instill autonomy to all the employees at the company, a gesture that has increased innovation and competence among Bradesco employees. Luiz Carlos Trabuco Cappi also leads by example. One of his work habits is to arrive at the bank as early as 7 o’clock every morning and leave as late as 6 pm. Interestingly, he extends his work schedules to dinners and weekends, an aspect that shows his selflessness towards serving Bradesco.

Overview
Luiz Carlos Trabuco Cappi has been a part of Bradesco for over 48 years and has applied his Banking experience in the company’s insurance department. He continuously advocates for broker channel sales strategy which has helped the company experience financial growth. His enthusiasm and passion for teamwork will see the company at higher heights. Many Bradesco employees believe that he would have been the best president for the company. But all is not lost; Luiz Carlos Trabuco Cappi will continue to lead Bradesco towards success.

Search more about Luiz Carlos Trabuco Cappi: http://economia.estadao.com.br/blogs/coluna-do-broad/bradesco-deve-anunciar-sucessor-de-trabuco-antes-do-carnaval/

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